MyLittleJob — promotion

Overtime. One of the most prolific problems for advertising agencies the world over. That’s what student microjobbing portal MyLittleJob wanted to fight against with the message: Outsource your overtime! With an eight-headed helicopter, we flew individually targeted headlines to lit-up windows at the top 5 advertising agencies in Hamburg— at the time they would need it most: after 6pm. An on-board camera filmed the reactions of agency employees, and an individually edited film of the action — and their reactions was posted on the Facebook page of the agencies themselves. Awards: ADC Auszeichnung: Dialog Alternativ ADC Auszeichnung: Promotion Aktion Concept: Hannah Johnson, Sebastian Weber Text: Sebastian Weber, Michael Kinedaeter Art Direction: Daniel Patterson, Björn Byns

The case film.
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